WORK EXECUTED

Data Analysis + Translation
Forecasting + Target-Setting
Content Strategy Evaluation
Report Management

DELIVERABLES

Monthly Newsletters
Quarterly + Annual Results
Event + Campaign Summaries

TOOLS

Google 360
Crimson Hexagon
Platform Analytics
TrendKite

Leading analytics for the New York Newsroom, my approach to data hinged on one question: how do we become more efficient while maintaining editorial integrity?

OBJECTIVE

To evaluate, inform, and educate business units on how to build smarter and more productive campaigns. My analysis revolved around public relations, social media, content attribution, and owned site behavior.

APPROACH

Tell an engaging story through numbers. Chapters of that story include key learnings, areas for improvement, best practices, conversation drivers, campaign comparisons, competitive landscapes, cultural and city interest, and impact value.